Who We Are

A leader and provider in Innovative Products

Founded in 2006, Modern Link Pte Ltd started with a team of aspiring entrepreneurs as a household retailer in Singapore. Simultaneously, Modern Focus Sdn Bhd was also set up in Malaysia. Equipped with a vast experience in household retailing and distribution, the company has since forged a strong partnership with high-end department stores and established the sales link to all major departmental store, DIY and speciality shops in Singapore, Malaysia and Indonesia.

In the era of a health-conscious environment and the company’s applaudable reputation, Modern Link has managed to surpass stiff competition over the years and expanded its product line and was granted distributorship rights to sought-after pedigree brands such as Hurom, Leifheit, Soehnle, Rayen, Mery, Rolser, Hailo, Tatay, Iris, Wenko, and Dr. Oetker.

Modern Link’s belief and focus on elevating the lifestyle needs of the families formed the robust strategy of the company. With the constant evolution of products and consumers’ expectations, the company had since revamped, with focus on e-commerce so as to cater for the continuous increase in product varieties and consumer’s instant gratifications. The company has since shifted to its own office with larger warehousing facilities to cope with the expected growth.

To be a leader and provider in Innovative Products with high consumer benefit, pioneering design, constant innovation for the contemporary lifestyle and also to simplify day-to-day domestic life

Our milestones

2006 – 2007: Modern LInk was granted sole distributorship rights for household brands Leifheit , Soehnle and Rayen. Subsequently another Modern Link branch Modern Focus Sdn Bhd was set up in Malaysia with the same distributorship rights granted to them. Modern Link was also associated with PT Modern Griya Tritunggal as a distributor for household products in Indonesia. Distributorship rights for the brand Leifheit, Soehnle and Rayen were granted to PT Modern Griya Tritunggal as well.

2008 – 2010: Modern Link’s trade channels expanded to hotels and all DIY stores in Singapore. Modern Link was granted another sole distributorship rights for the Brand Tatay and Hailo. Thereafter, Modern Link was granted exclusive rights to distribute the household brand Rolser and Iris.

2011 – 2012: The company was granted another exclusive rights for Korea No. 1 Juicer Brand: Hurom. Modern Link decides to expand its trade channels to electrical appliances and became a distributor for the brands Princess, Breville, Dyson and KDK.

2013 – 2014: Due to the extensive business growth, our company staff strength increased to 50.

2015 – 2016: Through winning tenders and participating in major projects, Modern Link’s business expanded and purchased its own warehouse at Paya Lebar.