About Modern Link
Mission
To be the leading distributor of household products in the whole of South East Asia
Vision
To fill every home with innovative and inspiring products that simplify the day-to-day domestic life
Our Journey
Since the company’s formation in 2006, Modern Link has established solid sales links throughout Singapore by forging strong partnerships with all major departmental, consumer electronics, DIY and specialty stores, which form the spine of our business. In recent years, Modern Link has continued to diversify and expand its business model by developing a strong foothold in the e-commerce market by partnering with all major e-commerce platforms and launching our own e-commerce web stores.
With the company’s success in the local home appliances market, Modern Link has set their sights on expanding into Southeast Asia. In recent years, Modern Link has set up branches in its neighbouring countries, namely Modern Focus Sdn Bhd in Malaysia and PT Modern Griya Tritunggal in Indonesia, complete with the distributorship rights for our A-list brands Leifheit, Soehnle, and Rayen.
Our Milestones
2006
2007
2008
2009
2010
Official Registration of Modern Link Pte Ltd
Obtained the sole distributorship rights of household brands Leifheit, Soehnle and Rayen
Established sales and distribution agreements with all major departmental stores, including Tangs, Takashimaya, OG, Isetan, and Robinsons
Expanded Modern Link’s sales networks to include all DIY stores in Singapore, including Self-Fix, HomeFix, DIY Essentials, and Hardware City
Granted the sole distributorship rights for Hailo and Tatay
Granted the sole distributorship rights for Rosler and Iris
2006
2007
2008
2009
2010
Official Registration of Modern Link Pte Ltd
Obtained the sole distributorship rights of household brands Leifheit, Soehnle and Rayen
Established sales and distribution agreements with all major departmental stores, including Tangs, Takashimaya, OG, Isetan, and Robinsons
Expanded Modern Link’s sales networks to include all DIY stores in Singapore, including Self-Fix, HomeFix, DIY Essentials, and Hardware City
Granted the sole distributorship rights for Hailo and Tatay
Granted the sole distributorship rights for Rosler and Iris
2011
2012
2013
2014
2015
Granted exclusive distributorship rights to Korea’s No. 1 slow juicer brand: Hurom
Expansion of product line to include electrical appliances, including the brands Princess, Breville, Dyson, and KDK
Increased its company staff strength to over 50
Through winning tenders and fundings from multiple major projects, Modern Link purchased its own warehouse space in Paya Lebar, increasing its distributorship capabilities
Modern Link was awarded the Singapore Excellence Award, as well as the Singapore Successful Brand award for being the top 100 businesses in 2015 to 2016
2011
2012
2013
2014
2015
Granted exclusive distributorship rights to Korea’s No. 1 slow juicer brand: Hurom
Expansion of product line to include electrical appliances, including the brands Princess, Breville, Dyson, and KDK
Increased its company staff strength to over 50
Through winning tenders and fundings from multiple major projects, Modern Link purchased its own warehouse space in Paya Lebar, increasing its distributorship capabilities
Modern Link was awarded the Singapore Excellence Award, as well as the Singapore Successful Brand award for being the top 100 businesses in 2015 to 2016
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2006
2007
2008
2009
2010
Official Registration of Modern Link Pte Ltd
Obtained the sole distributorship rights of household brands Leifheit, Soehnle and Rayen
Established sales and distribution agreements with all major departmental stores, including Tangs, Takashimaya, OG, Isetan, and Robinsons
Expanded Modern Link’s sales networks to include all DIY stores in Singapore, including Self-Fix, HomeFix, DIY Essentials, and Hardware City
Granted the sole distributorship rights for Hailo and Tatay
Granted the sole distributorship rights for Rosler and Iris
2006
2007
2008
2009
2010
Official Registration of Modern Link Pte Ltd
Obtained the sole distributorship rights of household brands Leifheit, Soehnle and Rayen
Established sales and distribution agreements with all major departmental stores, including Tangs, Takashimaya, OG, Isetan, and Robinsons
Expanded Modern Link’s sales networks to include all DIY stores in Singapore, including Self-Fix, HomeFix, DIY Essentials, and Hardware City
Granted the sole distributorship rights for Hailo and Tatay
Granted the sole distributorship rights for Rosler and Iris
2011
2012
2013
2014
2015
Granted exclusive distributorship rights to Korea’s No. 1 slow juicer brand: Hurom
Expansion of product line to include electrical appliances, including the brands Princess, Breville, Dyson, and KDK
Increased its company staff strength to over 50
Through winning tenders and fundings from multiple major projects, Modern Link purchased its own warehouse space in Paya Lebar, increasing its distributorship capabilities
Modern Link was awarded the Singapore Excellence Award, as well as the Singapore Successful Brand award for being the top 100 businesses in 2015 to 2016
2011
2012
2013
2014
2015
Granted exclusive distributorship rights to Korea’s No. 1 slow juicer brand: Hurom
Expansion of product line to include electrical appliances, including the brands Princess, Breville, Dyson, and KDK
Increased its company staff strength to over 50
Through winning tenders and fundings from multiple major projects, Modern Link purchased its own warehouse space in Paya Lebar, increasing its distributorship capabilities
Modern Link was awarded the Singapore Excellence Award, as well as the Singapore Successful Brand award for being the top 100 businesses in 2015 to 2016
2016
2017
2018
2019
2020
2021
2022
Continued expansion of Modern Link’s product line, including brands such as Hasegawa, Cuchen, E-Cloth, Terry, and Weber
Founded Modern Link’s e-commerce and digital marketing wings to break into the e-commerce market
Established its presence in the e-commerce market through its first ecommerce stores on platforms such as Lazada, Shopee, and Qoo10
Expanded its e-commerce presence through partnerships formed with Amazon, EAMart, and Redmart
Continued growth and expansion into the e-commerce market, with increased number of e-commerce stores and launching its first brand-exclusive webstores
Successfully onboarded the Brand “Buydeem” onto the list of brands under Modern Link list of managed brands.
Renovated our service centre located at 152 Paya Lebar Road to improve retail experience for all our customers.
2016
2017
2018
2019
2020
Continued expansion of Modern Link’s product line, including brands such as Hasegawa, Cuchen, E-Cloth, Terry, and Weber
Founded Modern Link’s e-commerce and digital marketing wings to break into the e-commerce market
Established its presence in the e-commerce market through its first ecommerce stores on platforms such as Lazada, Shopee, and Qoo10
Expanded its e-commerce presence through partnerships formed with Amazon, EAMart, and Redmart
Continued growth and expansion into the e-commerce market, with increased number of e-commerce stores and launching its first brand-exclusive webstores
Awards Achieved
Singapore Excellence Award 2015
Singapore Successful Brand Award 2015