Modern Link is the leading home appliance distributor in Singapore. We specialise in bringing in brands from all over the globe and building them into A-list brands in the Singapore market, with a proven track record of bringing in and growing 12 wellknown global home appliance brands, including Hurom, Leifheit, Tatay, Hasegawa, Hailo and more.

Mission

To be the leading distributor of household products in the whole of South East Asia

Vision

To fill every home with innovative and inspiring products that simplify the day-to-day domestic life

Our Journey

Since the company’s formation in 2006, Modern Link has established solid sales links throughout Singapore by forging strong partnerships with all major departmental, consumer electronics, DIY and specialty stores, which form the spine of our business. In recent years, Modern Link has continued to diversify and expand its business model by developing a strong foothold in the e-commerce market by partnering with all major e-commerce platforms and launching our own e-commerce web stores.


With the company’s success in the local home appliances market, Modern Link has set their sights on expanding into Southeast Asia. In recent years, Modern Link has set up branches in its neighbouring countries, namely Modern Focus Sdn Bhd in Malaysia and PT Modern Griya Tritunggal in Indonesia, complete with the distributorship rights for our A-list brands Leifheit, Soehnle, and Rayen.

Our Milestones

2006

2007

2008

2009

2010

Official Registration of Modern Link Pte Ltd

Obtained the sole distributorship rights of household brands Leifheit, Soehnle and Rayen

Established sales and distribution agreements with all major departmental stores, including Tangs, Takashimaya, OG, Isetan, and Robinsons

Expanded Modern Link’s sales networks to include all DIY stores in Singapore, including Self-Fix, HomeFix, DIY Essentials, and Hardware City

Granted the sole distributorship rights for Hailo and Tatay

Granted the sole distributorship rights for Rosler and Iris

2006

2007

2008

2009

2010

Official Registration of Modern Link Pte Ltd

Obtained the sole distributorship rights of household brands Leifheit, Soehnle and Rayen

Established sales and distribution agreements with all major departmental stores, including Tangs, Takashimaya, OG, Isetan, and Robinsons

Expanded Modern Link’s sales networks to include all DIY stores in Singapore, including Self-Fix, HomeFix, DIY Essentials, and Hardware City

Granted the sole distributorship rights for Hailo and Tatay

Granted the sole distributorship rights for Rosler and Iris

2011

2012

2013

2014

2015

Granted exclusive distributorship rights to Korea’s No. 1 slow juicer brand: Hurom

Expansion of product line to include electrical appliances, including the brands Princess, Breville, Dyson, and KDK

Increased its company staff strength to over 50

Through winning tenders and fundings from multiple major projects, Modern Link purchased its own warehouse space in Paya Lebar, increasing its distributorship capabilities

Modern Link was awarded the Singapore Excellence Award, as well as the Singapore Successful Brand award for being the top 100 businesses in 2015 to 2016

2011

2012

2013

2014

2015

Granted exclusive distributorship rights to Korea’s No. 1 slow juicer brand: Hurom

Expansion of product line to include electrical appliances, including the brands Princess, Breville, Dyson, and KDK

Increased its company staff strength to over 50

Through winning tenders and fundings from multiple major projects, Modern Link purchased its own warehouse space in Paya Lebar, increasing its distributorship capabilities

Modern Link was awarded the Singapore Excellence Award, as well as the Singapore Successful Brand award for being the top 100 businesses in 2015 to 2016

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2006

2007

2008

2009

2010

Official Registration of Modern Link Pte Ltd

Obtained the sole distributorship rights of household brands Leifheit, Soehnle and Rayen

Established sales and distribution agreements with all major departmental stores, including Tangs, Takashimaya, OG, Isetan, and Robinsons

Expanded Modern Link’s sales networks to include all DIY stores in Singapore, including Self-Fix, HomeFix, DIY Essentials, and Hardware City

Granted the sole distributorship rights for Hailo and Tatay

Granted the sole distributorship rights for Rosler and Iris

2006

2007

2008

2009

2010

Official Registration of Modern Link Pte Ltd

Obtained the sole distributorship rights of household brands Leifheit, Soehnle and Rayen

Established sales and distribution agreements with all major departmental stores, including Tangs, Takashimaya, OG, Isetan, and Robinsons

Expanded Modern Link’s sales networks to include all DIY stores in Singapore, including Self-Fix, HomeFix, DIY Essentials, and Hardware City

Granted the sole distributorship rights for Hailo and Tatay

Granted the sole distributorship rights for Rosler and Iris

2011

2012

2013

2014

2015

Granted exclusive distributorship rights to Korea’s No. 1 slow juicer brand: Hurom

Expansion of product line to include electrical appliances, including the brands Princess, Breville, Dyson, and KDK

Increased its company staff strength to over 50

Through winning tenders and fundings from multiple major projects, Modern Link purchased its own warehouse space in Paya Lebar, increasing its distributorship capabilities

Modern Link was awarded the Singapore Excellence Award, as well as the Singapore Successful Brand award for being the top 100 businesses in 2015 to 2016

2011

2012

2013

2014

2015

Granted exclusive distributorship rights to Korea’s No. 1 slow juicer brand: Hurom

Expansion of product line to include electrical appliances, including the brands Princess, Breville, Dyson, and KDK

Increased its company staff strength to over 50

Through winning tenders and fundings from multiple major projects, Modern Link purchased its own warehouse space in Paya Lebar, increasing its distributorship capabilities

Modern Link was awarded the Singapore Excellence Award, as well as the Singapore Successful Brand award for being the top 100 businesses in 2015 to 2016

2016

2017

2018

2019

2020

Continued expansion of Modern Link’s product line, including brands such as Hasegawa, Cuchen, E-Cloth, Terry, and Weber

Founded Modern Link’s e-commerce and digital marketing wings to break into the e-commerce market

Established its presence in the e-commerce market through its first ecommerce stores on platforms such as Lazada, Shopee, and Qoo10

Expanded its e-commerce presence through partnerships formed with Amazon, EAMart, and Redmart

Continued growth and expansion into the e-commerce market, with increased number of e-commerce stores and launching its first brand-exclusive webstores

2016

2017

2018

2019

2020

Continued expansion of Modern Link’s product line, including brands such as Hasegawa, Cuchen, E-Cloth, Terry, and Weber

Founded Modern Link’s e-commerce and digital marketing wings to break into the e-commerce market

Established its presence in the e-commerce market through its first ecommerce stores on platforms such as Lazada, Shopee, and Qoo10

Expanded its e-commerce presence through partnerships formed with Amazon, EAMart, and Redmart

Continued growth and expansion into the e-commerce market, with increased number of e-commerce stores and launching its first brand-exclusive webstores

Awards Achieved

Singapore Excellence Award 2015

Singapore Successful Brand Award 2015